Generational Giving Strategies Webinar Part 1

Jun 04, 2019 1:00 pm - 2:00 pm

Generational Giving Strategies Webinar
Part 1: Tuesday, June 4, 2019   1:00 pm - 2:00 pm
Part 2: Tuesday, June 11, 2019   1:00 pm - 2:00 pm

Fundraising is about getting to know your donors’ values, beliefs, and experiences. Knowing and understanding their generational tendencies (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z) is one way to help build stronger relationships.

Learn the characteristic differences between each generation and how to build upon those in your development and communications plan implementation. Develop your events to target audiences and segment your appeals to speak the language of your donors. For example, why send a direct mail piece to a Millennial, if they don't have a checkbook? We will talk about social media platforms too and how to effectively boost your donor engagement.

Our world keeps changing and as nonprofit organizations we need to be nimble and continue to adjust our approach, staying true to the fundamental rule of fundraising: it's all about the people.

Learning Outcomes
You will leave this workshop with:
1. Knowledge about each of the five generations and their tendencies to apply to your own donor data
2. Fundraising strategies to address each generation in a targeted way
3. New ideas on how to engage your audience through different social media platforms, with a generational lens
4. Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors.

Tuesday, June 4 and Tuesday, June 11 from 1:00pm to 2:00pm Mountain Time.
All sessions will be recorded and the recordings will be made available to all registered participants. Participants who are unable to attend one or more of the sessions will still have access to all course materials.

Cost:
$30 for UNA Members/$60 for Non-Members
(price includes both sessions)


PART 1
We will review the different generational categories (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z). We will look at the different characteristics between each generation and how to build upon those in your development and communications implementation plan. Develop your events to target audiences and segment your appeals to speak the language of your donors.

Learning outcomes from Part 1:

  • Knowledge about each of the five generations and their tendencies to apply to your own donor data
  • Fundraising activities to address each generation in a targeted way

PART 2
We will focus on "old" and new ideas to engage your generational audiences through different mediums. There are traditional, tried, and true fundraising methods we can rely on and there are new and emerging strategies to complement the best practices, we will look at both. Personalization and segmentation will increase your fundraising success.

Learning outcomes from Part 2:

  • New ideas on how to engage your audience through different social media platforms, with a generational lens
  • Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors


This event is produced by our partner organization, Washington Nonprofits and presented by Rebecca Zanatta, Partner & Vice President, Ostara Group

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Rebecca Zanatta, Partner & Vice President, Ostara GroupRebeccaZanatta Webinar
Rebecca loves philanthropy. She has spent her career in nonprofit management teaching people the value of relationships. Her philosophy focuses on people and putting the why first. Spending time with family and seeking adventure through travel is where you will find her when she isn't trying to better the world through the power of philanthropy.

Participating in community is an important value of Rebecca's work. She is a past President of Northwest Development Officers Association (NDOA), now AFP – Advancement Northwest, the largest professional association of fundraisers in Washington State. Recently Rebecca joined the faculty at Seattle University in the Master in Nonprofit Leadership program. She is a graduate of the Leadership Tomorrow program in Seattle, serves on the WSU Foundation Board of Trustees and is a sustaining member of the Junior League of Seattle.

Calendar:
Webinar
REGISTER NOW
Contact Email:
info@utahnonprofits.org
Contact Name:
Utah Nonprofits Association
Contact Phone:
801-596-1800
Price Info:
$30 for UNA Members/$60 for Non-Members