Nonprofit Organizational Credential: Marketing and Communication SLC

Apr 17, 2019 9:00 am - 3:00 pm

This course is one of nine Nonprofit Organizational Credential offerings. Each NOC course is designed to move your organization to the next level in adopting and following best practices--resulting in a vibrant, sustainable nonprofit. We encourage you to invite staff, volunteers, and board members to accompany you. Expanded participation broadens perspective, builds cooperation, and lightens the workload. UNA's Nonprofit Organizational Credential in Marketing and Communication provides state-of-the-art information condensed into two days of classroom instruction taught by our Subject Matter Expert, Pearl Wright. You’ll take this deeper understanding back to your organization and begin to apply it to your policies and practices. Then you'll reconvene with our Subject Matter Expert to workshop your practices and ask questions specific to your organization. Once you’ve documented best-practices at your organization, your organization earns the Marketing and Communication Badge. 

Marketing and Communication Course Description:
Nonprofits engage in marketing that adheres to high ethical and professional standards to communicate the organization's mission, vision, values, and progress toward social change to all stakeholders. No matter how big or small your organization, there is a common thread: you live or die by the effectiveness of your communications. To succeed, you need to shore up your marketing and communications strategy. This credential covers these topics:

  • • Creating strategies and plans for: organizational marketing, social media marketing, and crises
    • Optimizing your website for donors, volunteers, and corporate partners
    • Using data to direct your efforts and tell your story
    • Press releases - a twist on tradition
    • Creating personas and how to market to them

For more information and full details about the course and class content, please CLICK HERE.

Cost:
UNA Member Rate: $150 for the first person/$30 for each additional participant
Non-Member Rate: $300 for the first person/$60 for each additional participant

Course Dates:
Classroom Training Part 1: Wednesday, April 17, 2019   9:00 am-3:00 pm
Classroom Training Part 2: Thursday, April 18, 2019   9:00 am-3:00 pm
Workshop: Thursday, May 16, 2019 (with rollover day May 17 if needed)   9:00 am-4:00 pm
(lunch will be provided for both classroom training sessions but not the workshop)

Location:
UNA Offices
4900 S. Highland Drive, Suite B
Salt Lake City, UT 84117
(above Mountain America Credit Union)

Contact Email:
info@utahnonprofits.org
Contact Name:
Utah Nonprofits Association
Contact Phone:
801-596-1800