Southern Utah - ST GEORGE: Media Relations & PSAs: A How To Guide For Success

Aug 03, 2018 8:15 am - 12:30 pm

 Register Now!

Date: Friday, August 3, 2018
Time: Check In/Continental Breakfast at 8:00 a.m.; Training: 8:15a – 12:00p
Location: Kanab City Library, 374 N. Main Street, Kanab, UT 84741
Cost: $20.00 for UNA Members; $40.00 Nonmembers

BONUS EVENT: FREE Best Friends Grand Sanctuary Tour; immediately following training, head on up to Best Friends to enjoy the beautiful scenery of Kanab! Lunch is available for purchase via food truck at the Welcome Center just minutes from Kanab (5001 Angel Canyon Road, five miles north of Kanab on Highway 89); 1:00pm Join UNA members for a two-hour tour beginning at the Best Friends Welcome Center. Together we’ll watch a brief video and then board a comfortable, air-conditioned van for a 90 minute guided tour. Participants will go inside a cat building to interact with a few cats and then on to a dog building where one dog will be brought out to visit in Dogtown. You will see other Sanctuary sites from the tour van on this amazing journey!

Register for Media Training and PSA's Here 
Register for Best Friends Tour: Please email Dawn McLain, or call 702-860-2341. Limited seating available, first-come-first-served.

Media Relations & PSAs: Getting Your Message Out There, AND Heard
Have you ever sent a Press Release or Event Announcement to the media and wondered what happened to it? Is your organization getting the attention and coverage you need/deserve? Are you looking for creative ways to stretch limited advertising/pr dollars? Come learn how to build strategic relationships with the media! Creating successful media partnerships will maximize the efficiency of your messages, while supporting the overall effectiveness of marketing campaigns and budgets!

The fact is, if you’re not using PSAs including press releases, success reporting, editorial submissions, event announcements or other public relations based strategies and materials – your nonprofit isn’t getting the attention your mission deserves. Sharing your message as many times, and as many ways as you can strengthens your fundraising efforts, community outreach, donor management, volunteer managements and outcomes. But, without developing strong media relationships, campaign success is far from guaranteed.

In this workshop we will discuss the value of messaging in the media, and strategies to ensure your message gets heard.

Learning Objectives:
-Know and understand how and why a strategic relationship with the media can impact your marketing/PR goals
-Create an atmosphere of mutual understanding/respect between nonprofits and media
-Understand what editorial staff is looking for and the materials they trust the most
-Learn the who/what/where/when/why/how to use a Press Release, or PSA.
-Learn the core differences between advertising, advertorial, articles, press releases, event announcements, public service announcements, radio/tv commercials – and when/how to use them.

Practical skills/knowledge you will take away:
-Know how to create an effective Press Release
-Know where and when to distribute Press Releases to the media
-Know how to create an effective PSA for radio & TV
-Understand the goals of media, and how to best leverage those goals
-Understand the importance of a mutually beneficial, strategic relationship with media professionals

Facilitated by Dawn McLain
Owner, Write It Up!
Dawn McLain is the Owner of Write It Up!, a small, full-service advertising agency that focuses on the unique needs of small to medium companies and nonprofit organizations for the past 24 years. Write It Up! combines a philanthropic philosophy and spirit with a true passion for supporting charitable organizations that improve the quality of life for others and build better communities for us all. We celebrate opportunities that enable our team to provide key marketing, PR services and strategies to the nonprofit sector in order to create success and sustainability for the many vital programs they provide.

About Best Friends in Kanab, UT
Best Friends Animal Society in Utah is working collaboratively with animal rescue groups, city shelters and passionate individuals who are all dedicated to the mission of making Utah a no-kill state. As part of this mission, Best Friends hosts adoption and fundraising events, runs the Best Friends Utah Adoption Center in Sugar House, and leads the NKUT initiative.

Best Friends Animal Society is the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. When Best Friends began in 1984, some 17 million animals died every year in our nation’s shelters, simply for not having safe places to call home. Today, that number is down to about 1.5 million. That’s incredible progress, but it also means that more than 4,100 wonderful dogs and cats are still losing their lives every day. Together, we can change that.