UNA Credential in Advocacy and Civic Engagement (Online)

Advocacy is about standing up for your mission. It’s speaking for the people who rely on you for a better today and a better tomorrow. Advocacy can mobilize the community (and elected officials) to advance your issues and help you find and deliver solutions to your community. The Credential in Advocacy and Civic Engagement gives you the resources you need to communicate your mission, lobby for legal change, and strengthen your community.

Advocacy is both legal and essential to give your nonprofit a voice, solve (and avoid) problems, and cultivate deeper bonds with people who share your dreams for a better world. 

Course Description and Learning Objectives:

Advocacy and Civic Engagement is more than politics. Whether you are engaging parents of the youth you serve or working with community members about street design in their neighborhoods, advocacy should be a priority for any community organization. Civic engagement empowers organizations to affect change at the individual, community, and societal levels.

Nonprofits provide an important vehicle through which individuals and organizations and work together to improve their communities. Nonprofits should represent the interests of the people they serve through public education and public policy advocacy, as well as by encouraging board members, staff, volunteers, and constituents to participate in the public affairs of the community. Knowing how to accomplish this is essential for any nonprofit. Today’s legislative policy changes can empower organizations or mean drastic cut-backs. How does your organization engage in the political process and create the change you need to see in the world? 

Completion of this course  will deliver a strategy to for you to follow to engage the community and impact legislation. This training course covers these topics and skills:
• Develop an advocacy plan for your organization.
• Create a public narrative as a call to action.
• Identify potential intersections of your organizations’ mission with key policies, departments, committees and elected officials.
• Find out how to tap into Utah’s 150,000+ college students as part of their curricular and co-curricular experiences.

The Credential in Volunteer Management, one of nine courses in UNA’s Credential program, brings updated best practices to your organization and supports your integration of these practices into your nonprofit with expert-led classroom sessions, consultations, and coaching.

Find out more information and review all Advocacy and Civic Engagement Badge requirements 

UNA Member Rate: $150 for the first person/$30 for each additional participant
Not-Yet-Member Rate: $300 for the first person/$60 for each additional participant

Course Dates:
Classroom Training Part 1: Wednesday, October 27, 2021 from 9 am to 3 pm
Classroom Training Part 2: Thursday, October 28, 2021 from 9 am to 3 pm
Consulations*: Wednesday, December 1 or Thursday, December 2 
* Consultations provide you with an opportunity for more deeply integrating the concepts and practices covered in the program. We'll schedule each organization for a 45-minute consultation with our Subject Matter Expert. 

Online via Zoom


October 27th, 2021 9:00 AM through October 28th, 2021 3:00 PM
Event Fee(s)
Nonprofit Organizational Credential Registration
First Registrant $ 300.00
Additional Registrant $ 60.00