Telling Your Story Workshop - CEDAR CITY

Nov 01, 2019 8:00 am - 1:00 pm

How do you share the vison, mission and values of your organization? Is it through print, social media, outdoor advertising, television, radio? All of your audiences need to hear a compelling narrative, to engage and support your organization. Through this journey we will discover, create, and share your story. We will explore and develop engagement and mobilization of your story through your team and supporters. Attendees are encouraged to bring their organizations current stories, mission, vision statement and any ideas to share and discuss.

1. STORIES FOR MARKETING
a. Why use storytelling?
b. Using your story in marketing
c. Cost of storytelling in marketing
d. Is your story relevant?
e. Is your story engaging?

2. BUILDING A STORY
a. BME (more weighty than BMI)
b. The Great Set-Up
c. Focus
d. Challenge
e. Backdrop f. Call to Action

3. VEHICLES FOR SHARING
a. Email
b. Website
c. Video
d. Social Media

4. LOCATION, LOCATION, LOCATION
a. How You Began
b. Mission in Motion
c. Your Team
d. Volunteers
e. Donors

5. SCOOPING STORIES

Telling Your Story Workshop

When: Friday, November 1, 2019
Time: Check-In 7:45 am; Training 8:00 am-12:00 pm; Networking Box Lunch 12:00-1:00 pm 
Where: SUU Sherratt Library (downstairs); 351 W. University Blvd., Cedar City, UT 84720
Cost: FREE for UNA Members/$15 for Non-Members

Please contact Dawn McLain with questions or for additional information: dawn@writeituponline.com

 

Training Facilitated by Peggy Green, Iron County Care & SharePeggy Green
Peggy Green is the Executive Director of the Care & Share in Cedar City. Care and Share operates the only Emergency Shelter in Iron, Beaver and Garfield counties and a food pantry that serves over 600 families each month. She is a champion of serving with dignity, equality and effective means to ending poverty, hunger and homelessness. Peggy holds a Master’s degree in Education, Instructional Design and a Bachelors in Marketing. She would rather you know she is an avid music and theater fan, and a baker of gourmet cupcakes.

Peggy is from Los Angeles, but has joyfully made Cedar City her home for the last 14 years. Happily married for 17 years, the Green family includes rescued pets, lots of music, endless laughter and adventures galore.

Peggy has jumped from a plane, kissed the Blarney Stone, attended mass in the audience of Pope John Paul II and will always seek adventure and just one more adopted pet.

Contact Email:
info@utahnonprofits.org
Contact Name:
Utah Nonprofits Association
Contact Phone:
801-596-1800
Price Info:
FREE for UNA Members/$15 for Non-Members