Advertising and Marketing

• Advertising is when a company pays to place its messaging or branding in a particular location. Organizations leverage advertising to promote their products and services for sale as well as establish corporate culture and branding. When employed properly and strategically, advertising can drive customer acquisition and boost sales.
• Marketing involves identifying, predicting, and meeting customer needs. Effective marketing strategies help organizations isolate how best to serve their client base, while maximizing revenue. In business-to-consumer (B2C) marketing, marketing efforts are directed toward consumers. In business-to-business (B2B) marketing, marketing efforts are directed toward other organizations.