Description

Job Summary: Under the direction of Craft Lake City management, the Public Relations and Social Media Coordinator will be responsible for public relations, marketing and social media efforts on behalf of Craft Lake City.

Craft Lake City’s Public Relations and Social Media Coordinator is enthusiastic about public speaking, interested in local DIY culture and the nonprofit arts sector, has a passion for crafting and local art, and a desire to create clear and creative messaging for diverse audiences and purposes. The Public Relations and Social Media Coordinator will become intimately familiar with Craft Lake City’s programming, and will continually innovate and improve upon our ability to create mission-driven communications that resonate with the media, our social media subscribers, newsletter audience and overall community. The Public Relations and Social Media Coordinator will develop and execute multiple projects simultaneously, requiring the ability to stay organized while managing competing priorities and being a collaborative team player. This is a full-time, contract position with increased hours during peak events and leading up to the Annual Craft Lake City DIY Festival.
Primary Responsibilities: Responsibilities:
Works with senior-level Craft Lake City teamsters to conceptualize and implement short-term and long-term communication, marketing and outreach plans and strategies for Craft Lake City programs and events.
Identifies opportunities to promote Craft Lake City and its programs to new and target audiences.
Updates and enforces the Craft Lake City writing style guide for consistent messaging and branding.
Collects, manages and reports on data and statistics that measure the success of social media and public relations efforts. Identifies and effects changes required for improvement.
Cultivates relationships with local members of the media and serves as a spokesperson on behalf of Craft Lake City when appropriate. Provides direct responses, press releases, story pitches, images and special reports to reporters as needed.
Coordinates Craft Lake City’s monthly e-newsletter and periodic e-blasts, and develops strategies for increasing Craft Lake City’s newsletter subscriptions.
Updates and creates content for the Craft Lake City website.
Updates community calendars with information about Craft Lake City events and programs.
Oversees all social media strategies, including scheduling, cross-promotion campaigns, and influencer partnerships; establishes strategies for increasing social media engagement and following.
Participates in outreach initiatives in collaboration with the Craft Lake City team, which may include tabling at community events, networking online and in-person,media appearances and attending CLC programs.
Assists in the design and production of Craft Lake City’s printed and digital promotional materials (brochures, videos, flyers, social media assets, etc.) as needed, including using Photoshop and Illustrator templates..
Desired Qualifications: Qualifications:
-Self-motivated, coachable, positive, willing to support and collaborate with Craft Lake City Teamsters and Volunteers
-Excellent written and verbal communication skills
-A passion for writing and creative storytelling
-Ability to prioritize tasks in order to meet deadlines
-Experience in public relations, media relations and public speaking strongly preferred
-Proficiency in Twitter, Facebook, LinkedIn, Instagram, Youtube and TikTok with a personal interest in current social media trends, best practices and tactics
-Experience using social media management tools
-A keen eye for detail
-Organized and efficient in ability to document, manage, monitor and track data
-Experience with Adobe Photoshop and Illustrator, Indesign a plus
-Experience with photography and video creation
-Exceptional customer service skills when dealing with both colleagues and partners
-Experience with workflow and information management tools such as Google Drive, Slack and Asana
-Comfortable learning new technologies
-Ability to respond positively to criticism, to self-reflect, and to change directions when necessary
-Willingness to go above and beyond in order to accomplish department and/or team goals
-Direct experience with marketing or public relations

Requirements:
-Ability to work extended hours before, during and after the 13th Annual Craft Lake City DIY Festival from August 13-15, 2021
-Ability to check email/communication platforms daily with flexibility to address any time-sensitive items
-Ability to attend all required Craft Lake City team meetings
-Ability to lift 20+ lbs
-Must have your own laptop, cell phone and vehicle
How to Apply: https://craftlakecity.com/about/join-us/
Compensation Type: Hourly wages
Hourly Wage Minimum: $14/hour
Hourly Wage Maximum: $16/hour
Salary Minimum: This is an hourly wage position.
Salary Maximum: This is an hourly wage position.
Status: Contract
Location: 230 500 W #125, Salt Lake City, UT 84101

Information

Organization Website: Visit website
Contact Name: Craft Lake City
Email: Krystal@craftlakecity.com