Description

Compensation Type: Hourly wages
Job Type:
Part Time
Hybrid (remote and in-person)

Pay Range: $27.00 - $32.00
Organization's Mission: The mission of the Arts Council is to promote, present, and support artists, arts organizations, and arts activities in order to further the development of the arts community and to benefit the public by expanding awareness, access, and participation.
Organization's Race, Equity, Diversity, & Inclusion Statement and Work: The Salt Lake City Arts Council values, acknowledges, and honors the power of art to shape lives, culture, and community.

We work to make the values of Inclusion, Diversity, Equity, and Access central to everything we do.
All functions within our organization welcome any person or group, regardless of race, religion, gender identity, sexual orientation, national origin, age, religion, marital status, political affiliation, socioeconomic status, or disability, who engages in the creation and/or enjoyment of art to do so in ways which are meaningful and responsive to their needs.
Position Summary: The Marketing & Communications Coordinator will engage with and oversee targeted and strategic marketing and communications initiatives made on behalf of the Salt Lake City Arts Council (SLCAC) and our associated projects, programs, and strategic partners.
Primary Responsibilities: RESPONSIBILITIES:
This position will be responsible for the following efforts under the direction of the Assistant Director.

Develop and Manage Media Partnerships and Sponsorships
• Develop and maintain media relationships with key media partners.
• Draft press releases, blog posts, and other relevant materials.
• Draft thoughtful and appropriate media pitches to support promotion and engagement.
• Drive awareness and growth for all SLCAC projects and programs.
• Manage media relations, including targeted outreach, interview prep, press kits, talking points, and associated follow-up.
• Coordinate all on-site press engagement for SLCAC projects and programs including media coverage, press interviews, social media promotions and campaigns, photography & video coverage.
Develop, Manage and Maintain Marketing & Communications Plan(s)
• Working with the Assistant Director, develop and manage marketing and communications budget for all SLCAC projects and programs.
• Develop and execute a communications plan(s) with strong focus on deliverables, quality metrics, and consistent messaging in all areas:
o Advertising (print, digital, radio)
o Social media
o Media relations & engagement
• Help build and execute highly visible public relations campaigns, programs, and feature stories to continue to build the visibility of the Salt Lake City Arts Council.
• Monitor and report on analytics, and make suggestions for improving content, delivery strategy, and integration with website and other key initiatives.
• Maintain and update website as needed for SLCAC programs.
• Supplemental Graphics support where needed.
• Collaborate with the Economic Development Department, other City Agencies
• Serve as liaison with Economic Development Department Marketing and Communications staff, ensuring alignment and engagement wherever possible.
• Develop informational resources that help to inform other City departments about the goals and functionality of the SLCAC to strengthen relationships and build organizational reputation across the City.
Develop and Coordinate Media Content & Sharing
• Maintain and build a stronger presence on all social media accounts including Facebook, Instagram, and Twitter.
• Expand strategic engagement with other social media, at the direction of the Assistant Director and in context with Marketing & Communications Plan.
• Develop & execute plan for capturing and creating content (photo & video) to be used for promotions of various SLCAC programs

Other Duties as Assigned
Desired Qualifications: DESIRED QUALIFCIATIONS:
• Strong project management skills and ability to lead cross-functional projects related to event marketing and communications.
• Ability to work cross-functionally with other groups, including but not limited to, marketing, brand management, content creation, design, social media, and events.
• Demonstrate writing excellence when crafting press releases, product messaging, proactive pitches, blog posts and advertising copy.
• Strong organizational skills and meticulous attention to detail.
• Ability to think both strategically and creatively.
• Strong interpersonal skills, ability to develop relationships and communicate with all levels of management.
• 2+ years’ experience with strategic marketing, advertising, and public relations.
• Proficient in all Microsoft products (Word, Outlook, Excel, PowerPoint).
• Proficient with all social media platforms (Facebook, Twitter, Instagram, etc.).
• Excellent communication and interpersonal skills (written & verbal) required.
• Professional attitude and demeanor (tact, sensitivity, positivity, and diplomacy).
• Detail oriented, able to audit work to avoid mistakes, and perform tasks accurately.
• Ability to think and act quickly under pressure.
• Knowledge in project management and teamwork.
Benefits / Why Work With Us: The Salt Lake City Arts Council was established by City ordinance in1976. The Arts Council’s home is the Art Barn in Reservoir Park. It is a division in the Department of Economic Development that maintains a non-profit corporation with 501(c)(3) status. Art Council programs include Living Traditions, Twilight Concert Series, Finch Lane Gallery, Busker Fest, Literary Arts Programs, Public Art Program, City Arts Grants, among others. The Arts Council also fulfill various other roles such as technical assistance, education, professional development, marketing, incubation, and convening.

Our city is a place where residents and visitors can live, work, play, and do business free from discrimination, and be treated with tolerance and respect. We are committed to providing universal access and opportunity to all. As a city, we value accessibility in all aspects of our community, from access to public amenities and events, to healthy food, housing, employment, education, and recreation. In accordance with the requirements of the Americans with Disabilities Act, Salt Lake City works to ensure that people with disabilities have access to City programs, services, activities, and facilities. Salt Lake City is a place for opportunity. Using the Opportunity Index as a measure of our success overtime, we will strive to provide our citizens with ample opportunity to improve their quality of life through access to quality education, employment, housing, and community resources. We will strive to eliminate concentrated areas of poverty to improve overall quality of life and opportunity for all our residents. The Department of Economic Development is dedicated to hiring candidates that contribute to these equity focused values.
How to Apply: Interested applicants should email the required materials listed below to taylor.knuth@slcgov.com no later than July 17th. No calls please.
o Updated Resume (PDF format ONLY, please include active contact information)
o One page Cover Letter (PDF format ONLY)
o One Sample Press Release (PDF formal ONLY, Could be a sample from past work experience OR a fictional press release for an event of your choosing)
Closing Date: July 17, 2022
Location: Salt Lake City

Information

Job Post Link: Visit additional job posting information.
Organization Website: Visit website
Contact: Taylor Knuth, Deputy Director
Email: taylor.knuth@slcgov.com
Phone: 3859772027