UNA Credential in Marketing and Communication

This event is currently full. Please contact Jill Bennett, jbennett@utahnonprofits.org, to be placed on the waitlist.
Through communications, we build awareness and share our success stories. With an effective communications strategy, you can bring consistency to all areas of your work, identify and engage your key stakeholders, refine how you talk about your work, and present your organization as an authentic, polished, and relevant force for good. Learn how to obtain and interpret marketing data to track your impact and refine your approach, so you can get the right message to the right people at the right time.

Course Description
Your marketing and communication efforts are the gateway to your organization. They influence how the world experiences your mission, how successful your fundraising is, and how your organization is able to use its capital to influence meaningful change. Join UNA and Justin Anderson to learn how to create, revamp, and deliver the right messaging at the right time in order to maximize your impact. 

The UNA Credential in Marketing and Communication includes two days of online training, a 1:1 consultation with your team and Justin Anderson, and ongoing coaching and support. Successful completion of the course and its deliverables will earn your organization the UNA Badge in Marketing and Communication. Learn more about what's required to earn the Badge. 

UNA Members: $180 for the first person/$40 for each additional participant
Not-Yet Members: $360 for the first person/$80 for each additional participant

Course Dates
Online Training Sessions
Day 1: March 29, 2023 | 9:30 AM to 3:30 PM 
Day 2: March 30,  2023 | 9:30 AM to 3:30 PM

Organizational Consultation 
40-minute consult on May 2 or 3, 2023

Online via Zoom


Subject Matter Expert: Justin Anderson

With over 25 years of marketing and design experience, and more than 20 years focused specifically on nonprofit marketing, Justin offers comprehensive insight into marketing best practices as well as finding creative solutions to help your mission grow. Having taught marketing communication at Westminster College for 15 years, Justin is equally dedicated to education and now works as the Chief Marketing Officer for the Granite Education Foundation in Salt Lake City.

Justin believes in the power of professional communication, as both a tool to help organizations succeed and a positive public resource. Good marketing is a service—a genuine and committed agreement between organizations and their stakeholders—that brings value to all participants.

Justin holds a master’s degree in professional communication (marketing & public relations), as well as bachelor’s degrees in psychology and art.



March 29th, 2023 9:30 AM to March 30th, 2023 3:30 PM
Event Fee(s) - UNA Members: Please log in above to see member discount
UNA Credential Registration
First Registrant $360.00
Additional Registrant $80.00