Lydia Martinez

Breakout Session: Creating and Repurposing Content—Saying Everything (and more) in Less Time  


Lydia Martinez started her first business at 8 years old, selling tree-climbing lessons to neighborhood kids.  She studied both theater and broadcast journalism before discovering that her core love was actually telling a well-crafted story.  

After tackling over 11 years in strategic marketing, branding, social media, and event planning for powerhouse retailers Barnes & Noble and Whole Foods Market, and setting up and running the non-profit Sugar House Farmers Market, Lydia decided it was time to get back to her entrepreneurial roots.   

In 2015, she launched her own firm, Elle Marketing & Events, to help fellow business owners and non-profits tell a well-crafted story across their branding, marketing, content creation, social media, and real-world strategic events. While she now prefers to climb cliffs in her spare time, you may still find her willing to show you how to climb a tree.